Saturday, June 2, 2012

What's an Mvno? I Don't Know But I Can Spell It!

Tmobile - What's an Mvno? I Don't Know But I Can Spell It!
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Get the acronym motor cranked up again, the wireless manufactures has an additional one one for us; Mvno. When I first heard the term a few years ago I was puzzled as to its meaning. Since it had no "W" I wondered how it had whatever at all to do with wireless.

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One day I stumbled upon its meaning; Mvno is short for movable Virtual Network Operator. An Mvno basically buys service from an existing cellular carrier and resells it under their brand name.

In times past these types of associates have plainly been called resellers. A term that needs diminutive or no explanation; quite plainly a reseller "resells" the service of an additional one company. But the deft and uncomplicated term "reseller" lacks the sizzle and sophistication that wireless demands. After all, this is an manufactures that builds billion dollar brands out of misspelled words like Cingular and Razr.

Below is a brief round up of some of the current Mvno's that are piggybacking on the nations most popular cellular networks.

Espn movable launched while Super Bowl Xxl, Espn's Mvno offers some sports associated data products. It is targeted at sports fans and will supply real-time sports news and scores, the potential to keep up with fantasy leagues, as well as a broad option airtime plans. The sports features come acceptable with all plans.

Disney movable is planning child friendly cell phone service to debut this summer. The wireless service will be marketed to families with Disney article and family-usage controls.

Dexa Wireless - Mexican-owned movable virtual network operator launched commercial operations in May 2006 in Los Angeles. The enterprise targets the Hispanic citizen with prepaid service under its Va Contigo commercial brand. Dexa noted prepaid service is popular in Mexico and other Latin American countries and that the enterprise believes the popularity for prepaid service among Hispanic customers will translate into the U.S. Market.

Youth oriented Helio is touting their tight integration with MySpace.com as well as the wide array of 3D and 2D games that are offered for their phones. Games cost Us.99 to purchase, and can be trialed for a one week duration for only 99 cents.

Amped movable is an integrated movable entertainment enterprise for youth, young professionals and early adopters, and the only 3G Mvno in the U.S. Specifically targeting that demographic. Amp'd movable offers customary services such as voice and text plus many 3G type services.

Boost movable Based in Irvine, California, is a lifestyle-based youth brand presently focused on gift premium communications products and services. Boost's products fuse youth aspiring sports, music, fashion and entertainment. Boost's popularity among American youth has generated rapid success, manufacture it one of the fastest growing wireless services in the U.S.

An Apple Mvno is rumored to be on the horizon. There are also a lot of leaked pictures of Apples underground iPod phone on the net. It seems like a natural postponement of the iPod brand.

Virgin movable is the largest Mvno in the U.S., renting airtime from Sprint and targeting younger, hipper customers. The London-based enterprise is doing brisk enterprise with more than three million American subscribers--and other major media associates are catching on.

7-Eleven Speak Out prepaid service has been advertised as ready for immediate activation and use after purchase. The Mvno has been so thriving that 7-Eleven recently began a similar service in Canada said a enterprise spokesman.

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